Praxeon Equity Partners
01Experience

Experience where
it matters.

Praxeon brings together experience as investor, board director, CEO, CFO and operating partner across value creation, performance acceleration, transactions and complex situations.

Our work ranges from board-level strategic support to detailed commercial, operational and financial execution.

02Current & Recent Mandates

Current & Recent
Mandates

01

Value Creation & Leadership

PE-backed consumer business

Situation

A significant refinancing and leadership transition created an opportunity to reset the business plan and establish a clearer route to value creation.

Role

Reset the value creation plan and financial outlook. Led the CEO recruitment process and supported the subsequent onboarding and leadership transition. Established commercial priorities and performance cadence, and worked alongside management on cash, working capital and delivery.

Focus

Value creation · Refinancing · CEO recruitment & transition · Commercial performance · Cash & working capital · Delivery

02

Exit Acceleration

Technology-enabled B2B business

Situation

An accelerated exit required the business to develop a clearer value creation narrative and establish the evidence and financial plan underpinning it.

Role

Developing the value creation and financial plans; strengthening the emerging equity story; challenging commercial, margin and cash assumptions; and working alongside management, shareholders and advisers across critical exit workstreams.

Focus

VCP · Equity story · Financial model · Exit readiness · Transaction support

03

Investment & Funding

PE-backed SaaS platform

Situation

A follow-on investment required independent assessment of the growth plan and the level of funding required to reach sustainable cash generation.

Role

Testing ARR quality and growth, retention, pipeline conversion, sales productivity, gross margin, operating leverage, cash generation and downside funding requirements.

Focus

Investment appraisal · SaaS metrics · Forecasting · Funding · Downside analysis

04

Cash & Working Capital

International services business

Situation

Strong reported performance was not translating sufficiently into cash.

Role

Deep-dive assessment of cash conversion and working capital across a multi-entity international group, identifying structural and operational drivers of cash absorption and translating findings into practical actions and ownership.

Focus

Cash · Working capital · MI · Process · Performance

03Selected Experience Prior to Founding Praxeon

Selected Experience Prior
to Founding Praxeon

01

Accelerating an established growth platform

Helped reset the value creation plan of an already successful business, identifying and evidencing the commercial drivers capable of accelerating growth.

Analysis of customer acquisition, retention, cohort behaviour, order frequency, share of wallet, product expansion and commercial partnerships helped establish a more focused growth agenda and the KPIs required to measure progress.

Those drivers subsequently formed an integral part of the financial plan and equity story presented to the next investor.

02

Building an evidenced commercial growth engine

Worked with management to develop a more structured commercial playbook around lead generation, pipeline management, customer retention and future growth.

Connected commercial actions and leading pipeline indicators to the assumptions underpinning the financial model, creating greater visibility over how execution would translate into revenue growth and strengthening the subsequent investment narrative.

04Start A Conversation

Where can we help create, realise or protect value?

Praxeon works selectively with investors, boards and management teams where additional senior capability can materially change the outcome.

START A CONVERSATION